The Internet is an amazing tool and while it has rapidly shrunk our world and brought us all a little closer together…. It has also raised our level of self consciousness, and not in a good way! Like any useful tool, to make technology serve us well requires us to use a level of good judgment. In this era of social media, there’s a competition out there and it isn’t anything new but it is now more obvious than ever. No longer is it about keeping up with The Jones, it’s all about Keeping up with The Kardashians.
Today Social Media is drastically changing the way we communicate with one another. It is now being leveraged by companies and public figures to influence buyers in buying decisions, trends and viewpoints. But as Social Media continues to mold and influence communication, marketers have had to shift their approach.